Thursday, 11 March 2010

Is there a future for British fashion?

With the current recession and the global need to live more environmentally friendly what does the future hold for British fashion? The fashion industry is the second largest employer in the UK with the financial industry being, unsurprisingly, the biggest. This shows just how important fashion is to our society. It seems that even on a political scale British fashion definitely has an interesting future.

There are possible plans of providing £24.5m to SkillfastUK (which represents employers across the fashion and textiles), ensure fashion retailers have access to financial support to try and avoid further bankruptcies, and abolishing the employers tax for a year for the first 10 jobs created. The support provided on this scale will have positive results on all levels of the fashion sector. There are also plans to introduce schemes that will provide 3-month paid internships and funding for work placements to help graduates gain employment within the fashion industry.

Environmental issues are also continuing to be tackled with a push towards creating a more sustainable fashion industry with the government launching the sustainable Clothing Action plan, which will promotes and supports ethical companies. There is also a definite rise in the demand for the knowledge of where and how our clothing is made. These demands are increasing the pressure for the fashion industry to be more ‘transparent’ with their labelling.

I believe that the current recession is actually having an overall positive effect on our society, and subsequently, the British fashion industry. The growing awareness of ethical an ecological issues are making consumers make better choices when purchasing clothing and having positive effects on the whole of the fashion industry. With designers like Stella McCartney becoming role models in ethical fashion, my opinion is, British fashion has an exciting future. Ethically and politically, there definitely seems to be huge bridges that are beginning to be crossed.

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